+ Lunchables (Brand Identity)
Lunchables Brief Objective:
For Lunchables, we reimagined how the brand connects with its young audience by developing an innovative campaign called Order by Build. This concept transformed snack time into a fun and interactive experience, allowing kids to order playful creations like buses, bulldozers, and dinosaurs, then assemble them as part of their meal.
I crafted a custom illustration style that was vibrant, engaging, and kid-friendly, perfectly aligning with the campaign's imaginative theme. This visual identity brought the concept to life across various touchpoints, making it as memorable as it was impactful. By blending creativity and functionality, we helped Lunchables reposition their product as more than just a snack—it became a gateway to fun and creativity for kids.
Lunchables : Swipe to Build
In lieu of the social campaign launch, to amplify the brand
voice of Lunchables, I designed unique illustrations that speak to the brand and the beliefs of this initiative.
The social campaign launch, to amplify the brand
I designed unique illustrations that speak to the brand and the beliefs of this initiative.
Lunchables: Penguin Build
Trojan style inspired Lunchabuild, done in photoshop and
illustrator, packs to help connect and ground the builds within their environments.
Swipe to Build : Trojan
